Instagram is a traffic behemoth. There’s really no other way to describe this traffic platform. After all, it has more than one billion active users.
Just how active are these users? Well, we’re talking about five hundred million people interacting with their accounts every single day. That is huge.
Whether you’re viewing traffic in terms of page views, ad clicks, or what not, Instagram has a lot of potential. If you have not tapped into this amazing traffic resource, you are leaving a lot of money on the table.
In fact, it’s worse than that. It’s only a matter of time before your competitors leave you completely in the dust. It doesn’t matter how solid your online store brand has become, it’s only a matter of time until your competitors destroy you thanks to their solid Instagram persona.
You need to get in there. You need to tap into Instagram so you can gain or maintain a competitive advantage. With that said, too many people who try to market on Instagram flat out fail. They really do.
They don’t get the results that they’re looking for and eventually, they quit. As we all know, the only way to lose at something is to quit. That’s the only way you can fail.
Unfortunately, if you don’t play the Instagram marketing game the right way or you have no idea, then the chances of you failing are quite high. Here are just ten of the many reasons why most Instagram marketing campaigns fail.
It has been reported that 46% of all Google searches are looking for local information. Many of those searches result in, “Zero-Click Searches”.
Research shows that 92% of online buyers like to compare brands online before buying something. And most of them head to Google Search to find businesses they would like to purchase from.
Additionally, 49% of all Google My Business listings get more than 1000 searches every month, while 96% of the listings are seen 25 times per month, at least.
56% of the people who see your GMB listing will click through to your website, while another 24% will call your business directly.